As an art student there are many exercises done to improve your own work. One of these exercises are, making a replication of a painting you have finished and spent a lot of time on. The catch is you have to replicate it with the biggest brush you have. Once the student dose this many think the painting looks better this way. I feel the same thing is being done in the design industry. Simpler and cleaner is better only if you can communicate the personality of your brand correctly.
